Ethos x Blank Studio
As Ethos evolved from a personal training gym into a larger holistic wellness offering, a move into a new custom-built space created an opportunity to develop a new brand identity that could reflect its expanded offering and translate naturally into the physical environment.
Location
Chicago, IL
Client
Ethos
Industry
Wellness
Pattern Projects partnered closely with Blank Studio to bring the identity into the physical environment, developing environmental graphics and a comprehensive signage system alongside branded apparel and merchandise. Architecture firm BOX Studios transformed a former mechanic shop and printing facility into a unified wellness destination, creating a space that allowed the brand and architecture to develop in conversation with one another. The result is an identity that feels integral to the experience rather than applied to it.